Are you thinking of creating a website for your business by yourself? Often, choosing to do so undermines the results you would like to achieve by improper design and insufficient optimisation strategies. Below we discuss the biggest mistakes in DIY websites and how they can negatively impact your credibility and revenue.
1. Unclear navigation
If your visitors can’t get what your business offers during the first 5 seconds, there is a big chance that you’ve already lost them.
Online visitors are used to a certain type of structure when it comes to website navigation. Trying to skip the conventional ways of design and navigation around your site might not be a good idea. Make sure to have:
In addition, you have to consider how to improve UX by limiting the steps your customers need to take in order to sign up for a newsletter, place a purchase or browse your full catalogue, for example.
2. Content overload
Undoubtedly, you have a lot to say about your business services, vision and what makes you unique. However, customers are usually looking to find the best solution quickly. Try to include the most relevant information so that you facilitate the decision-making process for your visitors. Based on this approach, your message should be:
Avoid slow loading images and videos which not only have a bad impression on visitors’ opinion, but also diminish the overall performance of your website.
3. No regular updates
Your digital strategy is not complete by simply creating your website. You need to constantly update the content on your blog, customer reviews and new products. By doing that, you will not only get better search rankings, but also establish credibility among your clients.
4. Choosing the wrong template
Choosing a template based solely on a design you like or on the cheapest price is risky. To have a successful online presence, you need a website which is efficient and achieves your business goals.
Many of the available templates online lack functionality, good structure, and limit the customisation to the template’s specific fields. Moreover, a lot of templates might not fit your brand and the image you would like to build in your customers’ views.
5. Not SEO optimized
Having a website which is not Search Engine Optimised creates the biggest risk of missing out on potential customers who don’t see your services during their search. A robust SEO strategy gives you the opportunity to broaden your reach and improve sales.
However, keep in mind that more traffic doesn’t always mean the right traffic. Understanding the search patterns of customers helps businesses optimise content and, therefore, boost rankings in online searches. Moreover, SEO allows more targeted reach based on the market demands and allows cost effectiveness by quickly converting Sales Qualified Leads (SQLs).
6. Not mobile-friendly
In a highly digitalised world, people are looking for seamless online experiences. No matter on what device, customers expect consistent quality in usability in order to connect to a brand. Apart from losing on great free ways of achieving organic traffic from search engines ranking, by deciding not to go mobile, your business will lose ground in customer’s experiences and credibility building.
7. No CTAs
You want people to buy, subscribe to newsletters or request a demo version. You do that by adding Call to Actions (CTAs) which trigger response from visitors. Having a website with no CTAs could have a significantly negative impact on your conversions and could lead to losing potential customers if you don’t get them to perform a certain action while on your site.
DIY websites can be cheap if you don’t take into account all the time you need to spend in figuring out how to do it on your own and achieve the result you want. A long-term investment in professional web design will allow you to get a great solution while focusing on your core business.
Are you interested in developing new or improving your current business website? We believe that good web design should not cost a fortune. Request a free Website Optimisation Plan.